Balance — Website & Integrations
The marketing site and integrations for a B2B-payments company trusted by Instacart Business and Alibaba.com.
How this started
Balance builds B2B payments infrastructure — a “consumer-like” checkout and net-terms stack for business buyers (Y Combinator; Series A led by Ribbit; customers include Instacart Business and Alibaba.com). We built their website and the integrations behind it.
Challenge
A fintech-infrastructure brand's site has to make a complex product legible fast, and stay tightly wired to the systems and data behind it — a marketing surface that's also connected, not just a brochure.
Approach
We built the site and the integrations that connect it to the rest of their stack — so the public surface stays fast and clear while being genuinely wired into the product behind it.
Make a complex product legible — and keep it connected
Balance builds B2B payments infrastructure — a consumer-like checkout and net-terms stack for business buyers. A fintech-infrastructure brand's site has two jobs at once: make a genuinely complex product legible fast, and stay tightly wired to the systems and data behind it. A marketing surface that's also connected, not just a brochure.
We built the site and the integrations that connect it to the rest of their stack, so the public surface stays fast and clear while being genuinely wired into the product behind it.
Before / After
Before
A brochure
After
Connected surface
Marketing site
Before
Disconnected
After
Wired in
Product data
The Impact
Quantitative
Qualitative
Marketing site plus the integrations behind it.
Team
Stack
