iTero — Product Site
An informative product site for a dental-technology company's scanner range.
How this started
An informational site for iTero — the marketing and product-information layer that sits alongside their store, presenting the scanner range to a professional audience.
Challenge
Present a technical equipment range clearly to dentists and orthodontists, and route them toward the store.
Approach
We built a clean, informative product site that presents the range and hands buyers toward the store.
Present a technical range, clearly
Alongside the store, iTero needed an informational product site: the marketing and product-information layer that presents the scanner range to a professional audience of dentists and orthodontists, and routes them cleanly toward the store.
We built a clean, informative product site that presents a technical equipment range without drowning the reader — and hands buyers toward the store when they're ready.
The job
Explain a technical range to professionals, then get out of the way and route them to the store.
Before / After
Before
Scattered
After
Clear
Product info
Before
Unclear
After
Routes to store
Buyer path
The Impact
Quantitative
Qualitative
An informative product site that routes buyers to the store.
Team
Stack
