iTero — Global Store
A commerce store wired into the client's internal systems — scanners, consumables and accessories, working end to end.
How this started
We built a complete e-commerce store for iTero — dental scanners, consumables and accessories — integrated with their internal systems so orders flow all the way through, not just a shopfront bolted on the side. It grew into a long-term relationship.
Project Visuals
4 imagesChallenge
Selling professional dental equipment isn't consumer retail: catalogs are technical, buyers are certified, and the store has to talk to the systems that actually fulfil and account for orders. A pretty storefront that doesn't integrate is a liability.
Approach
We built the storefront and the plumbing behind it — catalog, certified-buyer flow, checkout, and the integrations with the client's internal operations — so a purchase is a complete, tracked transaction end to end.
The hard decision
The greatest challenge was balancing global consistency with regional flexibility. Instead of building independent stores for each market, we designed a scalable architecture that allowed localized content, pricing, logistics and product availability to be managed within a centralized ecosystem. This significantly simplified future expansion while reducing operational complexity.
A store that's really a system
Selling professional dental equipment isn't consumer retail. Catalogs are technical, buyers are certified, and the store has to talk to the systems that actually fulfil and account for orders. A pretty storefront that doesn't integrate is a liability, not an asset.
So we built both halves: the storefront a certified buyer moves through, and the plumbing behind it — catalog, checkout, and the integrations with the client's internal operations — so a purchase is a complete, tracked transaction end to end rather than an order that gets re-keyed by hand.
From project to partnership
It started as a store and grew into a long-term relationship spanning multiple regions and consumables — the kind of engagement you only get by making the first thing work properly.
Where the work is
Not the shopfront — the integration layer that makes an order flow all the way through fulfilment and accounting.
Before / After
Before
Re-keyed by hand
After
End to end
Order fulfilment
Before
Manual
After
Certified flow
Buyer verification
Before
Disconnected
After
Integrated
Store & operations
The Impact
Quantitative
Qualitative
A store integrated with internal systems, not a standalone shop.
Grew into a long-term partnership.
The store isn't bolted onto the side of our operations — it's wired into them. Orders just flow.
iTero · Digital commerce lead
Team
Stack
