Diamor — Fine Jewelry Store
An online store for a diamond house that's been cutting its own stones since 1995.
How this started
Diamor is an Israeli fine-jewelry house in the Ramat Gan Diamond Exchange — engagement rings and diamond jewelry, cutting its own stones since 1995, certificates included. We built their online store.
Challenge
Selling a diamond online is a trust problem before it's a commerce problem. The store has to convey craft, certification and custom design — and let a buyer configure a ring to a budget — without feeling like a catalog of SKUs.
Approach
We built a store that leads with the craft: collection-led browsing, custom-to-budget ring design, and the certification and trust cues a diamond purchase needs — the counter at the Exchange, online.
Selling a diamond is a trust problem first
Diamor is a diamond house in the Ramat Gan Diamond Exchange, cutting its own stones since 1995. Selling a diamond online is a trust problem before it's a commerce problem: the store has to convey craft, certification and custom design — and let a buyer configure a ring to a budget — without ever feeling like a catalog of SKUs.
We built a store that leads with the craft: collection-led browsing, custom-to-budget ring design, and the certification and trust cues a diamond purchase needs. The counter at the Exchange, online.
Platform
Built on Shopify, styled to feel like the counter at the Exchange rather than a template.
Before / After
Before
Hard online
After
Craft & certificates up front
Buyer trust
Before
In person only
After
Custom-to-budget, online
Ring design
The Impact
Quantitative
Qualitative
A jewelry store built around trust, certification and custom design.
Team
Stack
