Loveramics — European Store
The European storefront for a design-led ceramics brand — makers of the official World Latte Art Championship cups.
How this started
Loveramics is a Hong Kong-origin design house known for professional specialty-coffee cups and beautifully made tableware — the brand behind the official World Latte Art Championship cups. They sell internationally through country-specific stores; we built the European one.
Challenge
A design brand's shop has to feel like the product: precise, tactile, considered. On top of that a European channel carries real commerce complexity — EUR pricing with VAT, per-country shipping and checkout, and a catalog that reads as curated, not a warehouse dump.
Approach
We built the EU storefront to match the craft — photography-forward, collection-led browsing, and a checkout that handles EU VAT and country selection cleanly — so buying is as considered as the ceramics.
A shop that feels like the product
Loveramics makes design-led specialty-coffee cups and tableware — the brand behind the official World Latte Art Championship cups. A design brand's shop has to feel like its objects: precise, tactile, considered. On top of that, a European channel carries real commerce complexity — EUR pricing with VAT, per-country shipping and checkout.
We built the EU storefront to match the craft: photography-forward, collection-led browsing, and a checkout that handles EU VAT and country selection cleanly. Buying is meant to feel as considered as the ceramics themselves.
A custom build, not a template
This is a custom storefront, engineered for the mechanics of an EU retail channel while reading as a design object rather than a warehouse dump.
Why custom
A template would have made the commerce work and killed the craft. The brand needed both at once.
Before / After
Before
Template
After
Design object
Store feel
Before
Awkward
After
Clean
EU VAT & shipping
Before
Warehouse dump
After
Curated
Catalog
The Impact
Quantitative
Qualitative
A storefront that reads as a design object, not a template.
Handles the real mechanics of an EU retail channel.
The store reads like one of our objects — and it quietly handles all the messy EU retail mechanics underneath.
Loveramics · European retail lead
Team
Stack
