Creama+ — Coffee Commerce
A full storefront for one of Israel's serious coffee names — machines, grinders, beans and the whole ritual.
How this started
Creama+ is an Israeli coffee company — espresso machines, grinders, capsules, roasted beans and barista gear from names like DeLonghi, Breville, Rocket and Philips — with a showroom and its own repair lab in Yavneh.
Project Visuals
3 imagesChallenge
Coffee is a considered purchase: someone comparing a ₪6,000 machine wants specs, compatibility and trust, not a generic grid. Creama needed a storefront that sold both the hardware and the ritual, with the operation behind it — catalog, orders, loyalty, shipping — running smoothly.
Approach
We built the store on Shopify, structured the way baristas actually shop (by machine, by compatibility, by ritual), with loyalty and free-shipping logic and a design that leans into the brand's boutique, Italian-coffee-culture feel rather than a template.
The hard decision
The biggest challenge was balancing a visually rich shopping experience with the performance requirements of a large product catalog. Rather than overwhelming users with information, we focused on creating clear product hierarchies, intuitive navigation and streamlined purchasing flows while maintaining the flexibility required for continuous business growth.
Selling the ritual, not the SKU
Coffee is a considered purchase. Someone comparing a ₪6,000 espresso machine wants specifications, compatibility and trust — not a generic product grid. Creama+ needed a storefront that sold both the hardware and the ritual around it, with the operation behind it running smoothly.
We built the store the way baristas actually shop: by machine, by compatibility, by ritual. Loyalty and free-shipping logic, a catalog structured for real decisions, and a design that leans into the brand's boutique, Italian-coffee-culture feel rather than a template.
The whole operation online
Behind the showroom and the in-house repair lab in Yavneh sits a store carrying 40+ premium brands — machines, grinders, capsules, beans and barista gear — as one coherent experience.
Platform
Built on Shopify and customised so it reads as a boutique, not a template — with the merchandising baristas expect.
Before / After
Before
Generic grid
After
By machine & ritual
Browsing
Before
Guesswork
After
Guided
Machine compatibility
Before
Template
After
Boutique
Brand feel
The Impact
Quantitative
Qualitative
A storefront that sells the ritual, not just SKUs.
Structured around how people actually buy machines and consumables.
It finally feels like our showroom online — people find the right machine, not just a list of products.
Creama+ · Founder, specialty coffee retail
Team
Stack
