Hey Honey — Skincare Commerce
The full storefront for a honey-and-propolis skincare brand — “skincare that shouldn't be complicated.”
How this started
Hey Honey is a direct-to-consumer skincare brand built on honey and bee-propolis actives (founded by an entrepreneur of Israeli origin, HQ'd in Florida, also stocked in Ulta and Macy's). We built the whole store.
Challenge
A DTC beauty brand lives and dies on the storefront: it has to feel like the product, explain the actives simply, and turn cold traffic into a first order — then a loyal one.
Approach
We built the complete store — a clean, product-forward storefront that explains the honey/propolis story simply, with a smooth purchase flow and loyalty — matching the brand's “effective, uncomplicated” positioning.
A storefront that feels like the product
Hey Honey is a direct-to-consumer skincare brand built on honey and bee-propolis actives. A DTC beauty brand lives and dies on its storefront: it has to feel like the product, explain the actives simply, and turn cold traffic into a first order — then a loyal one.
We built the complete store — a clean, product-forward storefront that tells the honey/propolis story simply, with a smooth purchase flow and loyalty — matching the brand's "effective, uncomplicated" positioning. A custom build, not a template dressed up.
Positioning
Effective, uncomplicated — the store has to feel that way before it can sell it.
Before / After
Before
Bounces
After
Converts to first order
Cold traffic
Before
Buried
After
Clear & simple
Actives story
The Impact
Quantitative
Qualitative
A storefront that feels like the product and converts cold traffic.
Team
Stack
