DIESEL Israel — Official Store
The official Israeli storefront for the iconic Italian denim house — editorial, Hebrew-first, and built to run as a real retail operation.
How this started
Diesel has been redefining denim since 1978 — "For Successful Living," "denim is in our DNA." The Israeli market needed an official store that looks and feels like Diesel, in Hebrew, and actually works as a shop. That's what we built.
Challenge
A global fashion brand's storefront has to do two hard things at once. It has to feel like the brand — bold, editorial, unmistakably Diesel — and it has to function as a real Israeli retail operation underneath: a full catalog across jeans, tees, outerwear, shoes and accessories; seasonal collections; sale and new-arrival merchandising; and the shipping, returns and authenticity guarantees a shopper expects. All of it in Hebrew, right-to-left, where a layout built for left-to-right quietly breaks.
Approach
We built a custom storefront that wears the brand — a dark, high-contrast canvas with the signature Diesel red, oversized condensed type and full-bleed campaign imagery, so the site reads as Diesel's rather than a template's. Underneath it's a working shop: category and seasonal-collection browsing (Summer/Winter 2026), NEW and SALE merchandising, and the trust layer shoppers look for — free shipping over ₪300, 30-day returns, a 100%-original guarantee. Hebrew-first and genuinely right-to-left, not an LTR layout with the text flipped.
The hard decision
Team
Stack
